Dear Friends,

I have the need to express my opinion on a subject I am confronted with on a daily basis...

As some of you may know from following me on Facebook and Twitter, I have a tendency to rant and rave about the quality of photography swirling around. I hear it time and time again from people who have paid a small fortune to "just someone they found" on Wedding photography and been handed rubbish.

So I have compiled a short list of what I think a couple should look for when choosing a Photographer for their special day.

These days it is so easy for a person to buy an expensive camera and suddenly, miraculously, out of nowhere, they are a "photographer". Sure, companies have made it dummy friendly by creating amazing equipment that virtually does everything for you and all you really have to do is to press a button, but what happened to the art that once only a few dedicated, talented, experienced and educated people created.

I have a LOT to learn and spend a large amount of my time educating myself on the true "ART" of Photography and practising at every available opportunity, and will continue to do so for as long as possible. Photography is my passion!

OK, enough ranting...

1. We all know of at least one person who is married and went through the process of finding a photographer for their Wedding day, so I would suggest getting recommendations from as many people as you can. You will soon find out who NOT to use...

2. With the Internet these days it is so easy to find anything you need. So, spend some time going through online galleries and portfolios of photographers in your area. This will also give you an idea of what style of photography you like and what sort of prices you can expect to pay. If the photographer doesn't have an online portfolio, contact them to view it. Make sure you like what they have to offer.

3. A Wedding in general can cost a small fortune, everything from the Wedding Dress, to flowers, catering and everything in between... this includes your Photographer! It's really important to look at a Photographers portfolio and compare it to the price. Bigger is not always better...

4. Meet with your photographer at least once and have a few examples of what you'd like handy so they can get a better idea of what it is you want out of your photographs. Also remember that the Wedding Photographer is a professional and will advise you on the best way of doing things.

There you have it...

I hope this insert has been helpful

Fern xx
www.fernevansphotography.co.za